Beauty world-first: aluminium sample pack

Globally, in the beauty and personal care industry, 122 billion sample sachets1 are produced annually before being potentially incinerated or reaching landfill every year. Since stopping our production of them in 2018, we’ve saved four and a half million sachets from becoming waste, instead moving towards innovations that are more Clean to Planet.

In 2021, we created a world and industry-first 100% recycled and re-closable aluminum eco-smart sample tube with Tubex, a global leader in the production of aluminium tubes, that helps to protect the product and our planet. Widely recyclable with a high recyclability rate, its break-off nozzle negates the need for unrecyclable foil tamper seals, while protecting the product inside.

More recently, our aluminium eco-smart sample won the Premium Skincare category in the PCD Innovation Awards that celebrates innovation in packaging, selected by a prestigious jury from brands including Chanel and Dior.

Tags: zero waste

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Why we’ve used Aluminium

● Aluminium is widely recycled and its recovery method from waste allows high recycling rates

● The average recycling rate for aluminium packaging is 69%

● Aluminium is infinitely recyclable - a huge amount of the aluminium that has ever been produced is still in use (almost 75%)

● Using recycled aluminium saves 95% of energy needed to produce virgin aluminium

● Recycled aluminium has a lower carbon footprint compared to the same tube made of virgin aluminium

“There is no silver bullet with recycling, so we have implemented various solutions to meet our Zero Waste pledge*. REN Clean Skincare is the first beauty brand to have developed, in collaboration with Tubex, a unique re-closable and recyclable sample size tube made using 100% recycled aluminium. While more costly, we are committed to using these new tubes to reduce plastic waste and hope to encourage other beauty brands to rethink their sample packaging with the planet in mind.”

Arnaud Meysselle, CEO REN Clean Skincare.

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The facts about our all-new Aluminium Sample:

● The tube and nozzle are made from recycled and recyclable aluminium, helping reduce plastic waste as part of our Zero Waste Skincare pledge.

● The reclosable break-off nozzle avoids the use of tamper seals or mini plastic caps

● Made using 95% PCR and 5% PIR recycled aluminium which promotes circular aluminium recycling

● Aluminium tube is more pliable, meaning you can get more product out, reducing formula waste

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About Tubex

Tubex is a global leader in producing aluminium tubes. Partnering with specialists means together we can create solutions to the waste problem we are all facing. With over 70 years’ experience, they are dedicated to developing innovative solutions that facilitate circular reuse of the planet’s natural resources.

Sources

1. Sky News

2. European Commission Annex C- 2018

3. European Aluminium Association

4. The aluminium association