Wrinkles, hyperpigmentation, skin leathering and thinning - it’s no secret these are heightened by sun exposure. Yet many people see sunscreen as more of a nuisance than a protective - and arguably one of the most important - skincare steps in any routine. Happy that when winter comes and there is less sun in the sky they can wave goodbye to their SPF. Bad news though, the ageing effects of the sun are just as strong in winter as they are summer…

Why? Well… while UVB (the rays responsible for skin burning) have a tough time penetrating clouds and are generally lesser in the winter, so you don’t feel your skin burning in the same way. Heck, you don’t even feel warm, so it’s understandable to pass up on the sunscreen. But UVA rays - those responsible for skin ageing - are still very much present during any season. And they can pass through clouds and windows *gasps* and are even reflected by snow and ice - especially important if you’re taking to the ski slopes this season.