We partnered with TerraCycle to create an industry-first bottle made from 80% recycled plastic, and 20% reclaimed Ocean Plastic for use in our Atlantic Kelp range.

So far, we have given over 1.5 tons of plastic debris removed from ocean sources a new life in our Atlantic Kelp bottles.

We first utilised Post-Consumer Recycled (or PCR) plastic in 2019. PCR materials are obtained by recycling packaging that has been used by consumers and placed in the recycling bin.

We pioneered a new certified recycled plastic in our packs, launching with Evercalm™ Global Protection Day Cream. This industry-first technology supports the circular recycling economy. Infinity Recycling has repurposed 16 tons of plastic destined for landfill into our packaging and saved 3 tons in 2021 with just one product, Brightening Dark Circle Eye Cream.

We designed our bestselling product to be 100% recyclable to have the greatest impact. Ready Steady Glow Daily AHA Tonic is made from 100% PCR plastic and is 100% recyclable.

Ready Steady Glow Daily AHA Tonic saved 9.5 tons of plastic from landfill and incineration in 2021 alone.

We stopped the production of single-use sample sachets in 2018, which saved approximately 4.4 million sachets from landfill. In 2021, we pioneered an industry and world-first 100% recycled and recyclable aluminium sample tube.

Our aluminium sample tube saved a potential 900KG of plastic in 2021, and with all our samples following suit, this number will only get bigger.

We upgraded the packaging of our masks with a new 20% PCR glass jar and a widely recyclable aluminium lid.

Glass is one of the most circular materials on earth, because it can be recycled endlessly without ever reducing its quality, and aluminium is infinitely recyclable, with an estimated 75% of the aluminium that has ever been produced still in circulation today.